Why Instant Love?

Lolo Zouai

French and Algerian recording artist Lolo Zouai immigrated to San Francisco, California from her birthplace, Paris, France, as a young child. Her taste in music was heavily influenced by 90’s R&B as she grew up in the Bay Area’s musical melting pot.

Lolo’s inherent musical ability and intuitive gift to translate her emotions and thoughts into lyrics and melody were evident at a very young age. She penned her first song at 6 years old and taught herself how to play guitar and piano by the time she was a freshman in high school. After discovering her voice, she began participated in several school musicals and talent shows.

At 19, Lolo sought to expand her horizons and explore music outside of the states. She felt a pull towards her birthplace and in a leap of faith, moved back to Paris. She quickly realized she couldn’t afford professional studio sessions so she built a makeshift bedroom studio to produce, write and record her own demos. Her experience in Paris, though hard, proved to her that there was nothing else she’d rather do than work on her artistry and dreams of a music career full-time. 

The following year, Lolo moved to New York City. Looking for an outlet to share her music, she began showcasing her talent through videos on Instagram. Her following grew organically; many were drawn to her authentic, raw realness that channeled through her music and candid posts. This caught the eye of an established New York producer, Swagg R’Celious, who made a comment on one of her posts. The two quickly exchanged contact information. From their first meeting, the energy and connection between the producer and young artist was undeniable and they immediately made arrangements to collaborate. Soon after, Swagg  started working with her and developing her though his production company, Progressive Musik Group. Together they are currently recording Lolo’s first EP.